Sunday, November 30, 2014

Cyber Monday

As we approach the end of the Thanksgiving weekend, just around the corner looms the Monday after Thanksgiving, otherwise known as Cyber Monday.  While Black Friday has traditionally been known as the unofficial start of the end-of-year holiday shopping season with retailers having their brick-and-mortar stores jam packed with ravenous shoppers looking for good deals, Cyber Monday is a term that marketers have used to describe the following Monday when people would resume shopping online using their computers at work.

While online shopping may have spiked on Cyber Monday in previous years, I wonder if the same trends apply today.  The reason is that about a decade ago when the term "Cyber Monday" was coined, most homes were equipped with dial-up modems, if any at all, while their connections at work were significantly faster.  For example, does anyone remember their employers having ISDN lines (a whopping TWO sets of 56K modems in parallel) or DSL?  Nowadays, home broadband connections are commonplace, and even though I have a 50 Mbps connection, Speedtest.net gives my connection a "B" grade, stating that my connection is faster than only 68% of the United States:


Speeds in this range are more than sufficient to shop online.  Therefore, I hypothesize that while there may still be a surge in online shopping on Cyber Monday, it may be far less pronounced than in previous years since many online shoppers will have already done that from the comfort of their own homes over the Thanksgiving weekend.  Might we see a day when we will retire the term "Cyber Monday" from our vernacular, similar to "record player" and "rotary phone"?  Will we someday have to explain to our children (who will have broadband connections in their cars, watches, and eyeglasses) what "Cyber Monday" once meant?

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